Language is the key to cultures, nations, and markets

There is a cultural deficit between Chinese and English speaking nations, a deficit which rides the divide between Global South and North. A large reason for this are the standards and quality of translations from Chinese to English. These English translations fail to address social cues which make reading easier and more fruitful for native English speakers. Co-translation is an effective way to address this cultural deficit, bringing more legible texts into the US and Anglo-European arts, cultural, and educational fields.